We are so happy you're here!
Meet Fern’s newest sister. The Fern Messenger crossbody pairs the iconic zipper closure with a foldover top and spacious interior, perfect for days when you need to carry a little more. Crafted in our Velvet Pebbled Hide, our softest and most casual leather that only gets more beautiful over time.
We work tirelessly on current fashion trends! We are on top of what is trending and different ways to style. We attend markets 4-6 times a year to keep us in the KNOW! We have an amazing staff! Our girls are professional and sweet as tea! We are open late because we understand as working women you need retail therapy to unwind from a days hard work. We know that this market is competitive, we keep our prices reasonable. We create fun contest each month to keep our customers happy. We offer a Military Discount, Thank You all Military for the sacrifices you make each day. We are open for ideas and suggestions. We make changes based on your feedback. Our number 1 request for 2019 was to be able to shop online. We would love to see your beautiful faces in store but understand everyone can't visit! We can't wait for you to shop with us!
#Holly's is a beautiful store, with very great prices for such adorable clothing and a very helpful, polite staff. I love having this boutique in our town!!
I have dreamed of owning a Boutique for as long as I can remember. In 2018 I decided not to wait any longer. I left Corporate America, and I have not looked back! I have loved every step of this journey. YES, there has been blood, sweat and tears, but I am right where I belong. I have met the most amazing people along the way. Creating special bonds with my customers is my top priority. I want to provide the best customer and employee experience at all times. I have a major support team with my friends and family. My husband (Danny) supports me 100% at all times. He is constantly pushing me to follow my dreams. I have a daughter, MJ, who is a Sophomore in High School. I love getting to live this dream with her. I have 3 amazing bonus children (Carleigh, Cooper & Callie). I have the best work family. My gals are amazing. They work daily to help make my dreams come true as I work daily to help them grow professionally and prepare them for their future! I have wonderful, dedicated friends who help pull all-nighters when I am preparing for special events. The support my family and friends have given me makes me realize how truly blessed that I am. Seeing my own business on Main Street in my hometown makes me both humble and proud. Seeing my customers come through those doors makes my heart happy. I so appreciate everyone who has been a part of my dream-come-true. Lastly but most important, I love my God. Without the many prayers and the faith I have in him, I would have missed his direction!
127 W Broad St, Cookeville TN 38501
312 Main Street N, Carthage TN